A Smart, Creative Menu Approach Using Core Ingredients is a Win-Win for Franchise Owners and Custome

(1888PressRelease) Recipe innovation at Ori'Zaba's Scratch Mexican Grill ensures more menu options using key ingredients while streamlining operations and enhancing franchise profitability.

LAS VEGAS – Innovation serves as a cornerstone of success for Ori'Zaba's Scratch Mexican Grill, benefiting its expanding network of franchise owners across various states. The company recently shared insights into how to use key recipe ingredients already at the restaurant in creative ways. This offers customers exciting, delicious and differentiated menu options while simultaneously enhancing profitability, streamlining operations and reducing food waste as well as food preparation labor.

Restaurant industry research confirms that more than 40 percent of surveyed customers value menu variety and the way Ori’Zaba’s utilizes multi-purpose ingredients and recipes that share common ingredients makes ordering easier for restaurant managers. It’s all accomplished without compromising Ori’Zaba’s legendary commitment to serving the freshest, healthiest, high-quality, nutritious yet affordable dishes made from scratch.

Franchise Account and Business Solutions Manager Amber Ranzoni explained part of their process, “Recently, we conducted a Day of Innovation where we utilized a test kitchen and had volunteers try new recipes and contribute new ideas. During this process, we came up with several exciting new menu items using our existing ingredients.”

The company is continually featuring new menu items using core ingredients as specials. Some popular and tasty seasonal menu items include Cali Verde Tacos, Spicy Fajita Super Slaw, Loaded Taquitos and Supreme Zalapenos.

Some seemingly small additions to a menu can make a big difference. According to Avocados From Mexico, 83 percent of guests want restaurants to add more fresh avocado items to their menus. And, that is exactly what Ori’Zaba’s did.

“We recently added sliced fresh avocado to our menu options and customers love it,” explain