Augmented Reality – A Revolution in the Global Fashion Industry

Accessories Go High-Tech: Virtually Try On Watches, Shoes, Jewelry, and More
When it comes to watches, shoes, jewelry, and other fashion accessories, customers require much more precision for these items than clothing in the sense of fit and style because these are essential for high-value items like these. So, Augmented Reality allows the customers to try these products virtually before they make a decision to buy them.

● Virtual Try-Ons for Accessories

AR apps allow users to see how shoes will fit their feet or how a necklace or sunglasses will look from different angles, all without leaving their home.

● How Does It Work?

When customers shop for sunglasses, they can point their smartphone camera at their face and try on different frames as well as adjust various angles to see how they really look.

Warby Parker, a pioneering eyewear brand makes use of AR to let customers try on various glasses and even customize features as per their needs like frame color and all virtually.

This helps consumers make more informed decisions about high-end purchases, reducing the chances of buyer’s remorse and returns.

Real-Time Interaction: Touch, Rotate, Zoom in, and everything Virtually
The most customer-engaging feature of Augmented Reality is that it allows customers to interact with fashion products in real-time because after all, it is not only about just seeing the products in the sense that it is more about engaging with the items in ways that go beyond the norms of traditional online shopping.

● What Does It Do?

The technology of Augmented Reality allows users to rotate products, zoom in to inspect the textures of these items, and even customize colors or patterns as per their preference and all of this can be done in real-time, thereby making the shopping experience feel far more immersive and personal.