Author: sharani

Radio ads play a crucial role in promoting diversity and inclusivity, a priority for offline advertising agencies. Addressing cultural sensitivities involves representing diverse perspectives, experiences, and identities authentically. Advertisers must... Read More

Television ads often rely on music to enhance their message, but the licensing costs can pose challenges for offline advertising agencies. Securing rights to popular songs can be expensive, impacting... Read More

Television ads employ comedy strategically, with offline advertising agencies delving into the psychology of humor to engage audiences. Comedy in ads triggers positive emotions, enhancing brand recall and likability. Humor... Read More