B2B Marketing Attribution Challenges

VALiNTRY360's Salesforce Marketing Attribution Platform delivers comprehensive, AI-powered insights to maximize marketing ROI. By integrating Salesforce Data Cloud and Einstein Attribution, it captures every customer touchpoint, enabling real-time visibility into campaign performance and revenue impact. The platform automates attribution tracking, supports multi-touch models, and aligns sales and marketing through seamless CRM integration. Organizations leveraging VALiNTRY360 report up to 45% better budget allocation and 59% more accurate channel attribution. With personalized dashboards, predictive analytics, and omnichannel data unification, VALiNTRY360 empowers businesses to optimize strategies, shorten sales cycles, and drive measurable growth.

B2B Marketing Attribution Challenges

B2B marketing attribution presents complex challenges that VALiNTRY360 helps businesses overcome with precision. In multi-touch sales cycles, tracking which efforts drive conversions is difficult due to fragmented data, long lead times, and multiple decision-makers. VALiNTRY360’s advanced solutions integrate seamlessly with Salesforce, unifying data across channels to provide clear, actionable insights into campaign performance. We help identify which touchpoints truly influence buyer decisions, enabling smarter budget allocation and strategy refinement. With VALiNTRY360, businesses gain transparency and control over marketing ROI, empowering data-driven decisions that fuel growth. Tackle B2B attribution complexity with confidence through our customized, results-driven approach.