Brown Sugar Market to Hit USD 47.92 Billion by 2035, Driven by Rising Demand for Natural Sweeteners
Analysts forecast that the Brown Sugar Market will rise to USD 47.92 Billion by 2035 from USD 18.2 Billion in 2024 with an expected compound annual growth rate (CAGR) of 9.2% from 2025 to 2035. Partially refined or unrefined soft sugar with molasses content named brown sugar has become increasingly popular for bakery, confectionery and beverage food applications. The market continues to grow since people choose natural sweeteners and more consumers worldwide appreciate specialty foods with unprocessed elements.
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Market Overview
The production of brown sugar occurs through the addition of molasses to white refined sugar while also involving the partial refinement of sugarcane or sugar beet juice. For residential and commercial kitchen settings brown sugar serves as a critical ingredient because it retains moist texture along with strong color appearance and intense flavor. The expansion of bakery products into developing markets stimulates brown sugar demand since it acts as a moisture-retainer and produces caramelized effects. Producers aim to reach new market segments by providing products ranging from unprocessed raw brown sugar to muscovado to demerara.
Major Market Drivers
People are moving towards natural sweeteners because health awareness has surged. The packaged food and home baking sectors are experiencing expanding demand for brown sugar because consumers view it as a less processed natural product. The International Food Information Council reports that 68% of consumers worldwide choose products containing familiar and trusted ingredients which drives the market for clean-label food products containing natural brown sugar sweetener. Kingly brown sugar consumption among emerging economies increased because it retains moisture exceptionally well and creates caramel effects in bakery products.
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