Effectv Launches New Division to Better Serve Advertisers

This move is an extension of Effectv’s ongoing transformation as an audience delivery company offering a full-suite of cross-screen, audience-based TV and video advertising solutions. Since rebranding in November 2019, Effectv has increased its emphasis on using data and insights to drive optimal results for advertisers of all sizes across the Comcast footprint. The Sales Development team will accelerate Effectv’s move to audience delivery by dedicating a 300+ person team to understanding clients’ holistic business needs, developing the right solutions to reach that brand’s audience across screens, and driving measurable results.

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