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Exponea Launches “New Normal” Framework To Help Marketers Deliver

Exponea Launches “New Normal” Framework To Help Marketers Deliver

Submitted by • May 1, 2020 www.martechcube.com

Exponea, the global market-leading Customer Data and Experience Platform (CDXP), launched its “New Normal” framework in response to COVID-19. The framework includes a comprehensive self-assessment exercise, placement on the New Normal Ecommerce Quadrant, and a tailored step-by-step guide to improving a company’s position based on results.

Volatility in customer behavior patterns has drastically increased since the global shelter-in-place mandate, making an already challenging landscape even more unpredictable. In order for businesses everywhere to sustain and grow during this time — particularly those being forced into digital transformation out of necessity — Exponea advocates for maturity improvement in two primary areas

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