How Fashion Nova Became a Leader in Women’s Fast Fashion

Fashion Nova, founded by CEO Richard Saghian, began as a small store in Los Angeles, California. The brand has since expanded to become one of the world’s most searched fashion brands. Although this brand’s business model and product are similar to women’s fast-fashion competitors such as Pretty Little Thing, Missguided, and Boohoo, Fashion Nova consistently remains at the very top of their market. Their leadership in women’s fast fashion is achieved not only from their low prices, but from amplifying body diversity, a skillful influencer network, and accessible production.

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