Fashion and Beauty, when it comes to engaging customers and implementing new techniques, is undeniably one of the most innovative and fast-moving sectors. Now, imagine applying this equation to a strong and convincing instrument such as Augmented Reality (AR). Outcome?
In the last few years, we have witnessed the pull of augmented reality for fashion industry, particularly in retail. The brands that have invested so far have introduced their company to combining real-time experiences with animated design, a move that gives their customers the ability to connect seamlessly with the brand in a way that was not possible before.