Is WhatsApp for Ecommerce the best-kept sales-growth secret?

Many physical establishments have been forced to close or reduce in-person shopping due to regulations and safety measures. As a result, internet buying has increased, as has the desire for online shopping possibilities.Online stores, on the other hand, are often impersonal. Brands can compensate by using conversational commerce, which allows for more personalized connections with customers through message or chat functions.One of the most significant benefits of conversational commerce is that it enables businesses to interact with their customers more directly and effectively. Customers can send a message and receive a response from a business in real time rather than pursuing a website or an app to discover what they need. It comes as no surprise that an increasing number of firms are prioritizing WhatsApp as a marketing medium.