Mastering Brand Alignment: How To Maintain Corporate Culture When Your Company Has Growth Spurts
Growth is exciting. Your team is growing, revenue is rising, and opportunities are seemingly boundless. But there is a problem that hits many a leader by surprise: how to keep the company culture that got you this far in the first place.
Culture takes care of itself when you’re small. Everybody knows everybody, decisions are made fast and your values are lived in every interaction.