National Jewellery: The Art of Catering To Dubai’s Diverse

Jay Dhakan, Director, & Anukul Gandhi, Vice President, of National Jewellery shed light on Dubai’s retail market dynamics and discuss strategies tailored to serve its diverse customer base in this bustling tourism hub.
What are the current jewellery market trends in the UAE? Which product category is moving better amongst the tourists?
Since the UAE is an international market with consumers coming from all over the world, we focus on worldwide exhibitions and monitor online jewellery trends to continually innovate and meet consumer needs. Regarding market trends, we have observed a significant growth in pearl jewellery