Positioning in Marketing: Creating a Distinct Brand Identity
Positioning in marketing is the strategy of creating a distinct image or identity for a brand or product in the minds of consumers. It focuses on highlighting the unique attributes, benefits, or values that set the brand apart from competitors. Effective positioning ensures that the product resonates with the target audience, addresses their needs, and influences their purchasing decisions. By clearly communicating its unique value, positioning helps businesses build a strong brand presence and gain a competitive advantage in the marketplace.