Price Competition Analysis of Two Sunglasses Retailers in Clusters

GrowByData price intelligence solution collected retailers' pricing data from google shopping for price competition analysis of sunglasses retailers carrying brands. We matched these competitors to product variant level and tracked retail prices daily. The price competition analysis of sunglasses retailers in the cluster indicates an aggressive pricing strategy of emerging retailers will become a major threat to Large retailers. Retailers risk getting caught in the crossfire of fierce price competition and losing if they aren’t actively managing this.

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