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Psychographic Marketing: A One of a Kind Marketing Approach

Psychographic Marketing: A One of a Kind Marketing Approach

Submitted by • June 11, 2020 martechlive.com

Marketers and brands utilize this marketing method to create highly personal customer profiles, which help researchers in understanding customer opinions, and motivations that drive communication strategies. Marketers have evolved past blanket advertising methods that made use of emails, TV ads, and billboards.

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