1.SEO trends in 2020– First is to have a secure website with a security certificate. If you don’t have an SSL certificate on your website then it will be a disadvantage with regards to the rankings. But in 2020 essentially Google at some point will most likely stop ranking websites that are not secure. So what is a secure website and what is an SSL certificate? So essentially what it is is a third-party organization that is certifying that the information on your website is secure and that the information is encrypted for your users.