What is link building?
When we speak of "links" in the context of the Internet, we are talking about a hyperlink. A hyperlink refers to an entire website or to a specific section within a website. In order to use a terrible term from the 90s, someone who follows hyperlinks should "surf the Internet". Link building refers to the practice that the website creates a hyperlink that refers to your website.
Why build links?
Each time a user types a query into a search engine, the search engine must determine how best to display or return the best results. An important factor that a search engine uses to determine which page to display his authority. One of the most important factors when deciding on the authority of a page is the link profile or the number and performance of the links. If there are two pages that are equally relevant to a particular search query, the page with the most links and the strongest link profile is higher than the other page.
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