Vineeta Singh (born 1983) is an Indian businesswoman, CEO, and Sugar Cosmetics founder. She has been a Shark (i.e. judge/investor) on the business reality TV show Shark Tank India since it premiered on SonyLIV in 2021.Vineeta Singh has transformed the Indian cosmetic industry by customising makeup for Indian skin tones, emphasising not only beauty but also empowerment, confidence, and self-worth.