Revenue management is a collaborative effort between sales and finance teams to improve performance and planning. Analytics indicators become increasingly relevant in a mixed channel go-to-market as capital allocation becomes a constant concern. Measuring channel success is critical for determining where to invest your next dollar. Being able to deliver those analytics both during and after the reporting period is a new responsibility for Finance teams, who must monitor different cash, billable, and revenue events across systems and processes.
Revenue management is a collaborative effort between sales and finance teams to improve performance and planning. Analytics indicators become increasingly relevant in a mixed channel go-to-market as capital allocation becomes a constant concern. Measuring channel success is critical for determining where to invest your next dollar. Being able to deliver those analytics both during and after the reporting period is a new responsibility for Finance teams, who must monitor different cash, billable, and revenue events across systems and processes.