Unlocking Salesforce Effectiveness: Strategies for Success in Pharma
Pharmaceutical companies deal with a shifting environment. They're under intense public and regulatory scrutiny due to the constant push to reduce healthcare expenses. This pressure affects their ability to invest in research and development, which, in turn, impacts their capacity to introduce innovative drugs to the market. It's a challenging situation for pharmaceutical companies, and it's vital to assess their Salesforce effectiveness to navigate these changes effectively