What are the key components covered in a digital marketing short course?

In a digital marketing short course, participants typically learn fundamental concepts and practical strategies essential for success in the digital landscape. This includes topics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content creation, analytics, and digital marketing trends. The course often focuses on hands-on learning, providing insights into developing effective digital marketing campaigns and optimizing online presence. By covering these key components, participants gain a solid understanding of various digital marketing channels and techniques, preparing them to implement strategies to achieve marketing goals efficiently and effectively.