What is Inbound vs Outbound Product Marketing?

Whether you’re launching a new product or scaling an existing one, product marketing plays a crucial role in connecting audiences with your offerings. But product marketing isn’t a one-size-fits-all strategy. Two primary approaches define this discipline: inbound and outbound product marketing.

Understanding the difference between inbound and outbound product marketing is not just a theoretical exercise; it’s essential for tailoring your marketing strategy to your goals, audience, and resources. This blog will break down these two approaches, explore their strengths and weaknesses, and help you decide when and how to implement each one.