What Is Indexing and How Content Freshness Affects It
What is indexing and why does Google care about fresh content? Indexing stores your site in the search database, but newer, updated content often gets prioritized. Fresh content signals relevance and activity, encouraging search engines to crawl and index more frequently. Update old pages, publish new blogs, and refresh key landing pages. Consistency boosts your crawl rate, indexability, and rankings. For competitive industries, keeping your content current can make or break your visibility.