Data is the new currency of modern SCM. Companies use big data and predictive analytics to forecast demand, optimize routes, and manage supplier performance. Real-time dashboards help track shipments, monitor inventory, and identify inefficiencies instantly. By analyzing data trends, businesses can make proactive decisions—whether it’s rerouting shipments during bad weather or adjusting production based on sales patterns. Data-driven SCM reduces guesswork and provides transparency across the supply chain. With insights powered by AI and analytics, companies gain agility and resilience. Businesses that leverage analytics in their supply chains not only cut costs but also deliver superior customer experiences consistently.