In today's rapidly evolving quick commerce ecosystem, brands rely heavily on hyperlocal insights to make smarter retail decisions. Platforms like Zepto and Instamart have redefined grocery delivery by enabling ultra-fast fulfillment powered by real-time inventory, location-based availability, and algorithm-driven product visibility. As a result, understanding what consumers search for at a neighbourhood level has become essential for category leaders, FMCG brands, D2C companies, and retail intelligence teams.